Northwestern University’s McCormick School of Engineering and Applied Science is redefining engineering education and research through its pioneering “Whole-Brain Engineering” philosophy, integrating the elements of left-brain thinking — analysis, logic, synthesis, and math — with the kind of high-level right-brain thinking that fosters intuition, metaphorical thought, and creative problem solving. Augmenting the analytical core of engineering with substantial initiatives in design, entrepreneurship, leadership and personal development, and unusual collaborations that span disciplines, Northwestern Engineering students and faculty are prepared to take the world in a whole new direction.
Northwestern Engineering comprises more than 1,800 undergraduate students, 2,000 graduate students, 190 faculty members across nine academic departments and varied programs, centers, and institutes. Northwestern Engineering staff members support innovative academic programs, an intellectual footprint that deepens the frontiers of knowledge, partnerships that catalyze education and research, and a diverse culture that embraces different viewpoints and ideas.
The Senior Communications Coordinator provides project leadership for portfolio of strategic initiatives across digital channels. This position contributes to supporting and advancing mission-critical communication efforts and digital projects as assigned. This role manages content creation and organization, including tailoring messaging to different audiences, digital formats and distribution platforms. This position collaborates with Department and Administrative Leaders to assess that projects meet both the goals of the individual department or program and the marketing and brand goals of the School.
Serves as project leader, in close collaboration with the director of digital communications, to manage the development and distribution of new content across digital channels, such as website, blog, social media, e-newsletters and digital screens, into formats compliant with McCormick brand standards. This includes: content inventory and assessment, requirements gathering and goal setting, management of digital content calendars, search engine optimization, and management of routine design tasks. Partners with internal clients (department stakeholders, program directors, and senior administrators) to develop consensus on project plans and objectives, provide project updates, gather relevant approvals for all work, and report on success metrics.
Conceptualize and produce compelling digital content; act as a liaison for institutional priority areas to proactively review, communicate and support promotion of messages that may be of interest to the broader community. Serve as the primary communication contact for assigned department and program priorities, following up on marketing best practices, training needs, content analysis and actionable insights. Monitor department and program digital content efforts to ensure compliance, in collaboration with the larger Mar/Com team. Contribute to content optimization, testing and audience engagement efforts.
Manage Digital Signage communication within McCormick and ensure branding alignment across digital assets. Develop and enforce policy guidelines for content and maintenance of displays.
Serve as strategist for other digital initiatives, including projects related to development, dean’s office priorities, and administrative initiatives.
Performs other duties as assigned or required.
Bachelor’s Degree in Communication, Marketing, Journalism, English or equivalent combination of training and relevant experience.
Minimum Two years of experience in digital production and project management, including experience with primary ownership of content planning, creation, and maintenance across digital channels.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent written and verbal communication skills, including ability to compose narratives, write and edit compelling stories, blog and social media posts, presentations, web copy and newsletter content.
A working knowledge of HTML and CSS.
Experience working with Adobe Creative Suite.
Preferred Competencies: (Skills, knowledge, and abilities)
Experience with SEO and digital marketing reporting via Google Analytics and other tools.
Ability to work independently as well as proactively seek out information from diverse groups and collaborate to create new and engaging content.
Solid graphic and visual content creation skills.
Social media outreach experience.
Strong project management skills.
Positive, can-do attitude and a strong attention to detail.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 35994
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.