Greater Chicago Midwest HERC

Job Description:

• Oversees the Universityâ™s social media content calendar to ensure that it contains a robust mix of visually compelling and well-written posts.
• Works collaboratively with the UChicago News team and other campus partners to create social media content that aligns with the University of Chicago brand strategy.
• Proposes innovative social media content ideas that continues to drive stronger engagement and manages the production of these projects with UChicago Creative.
• Collaborates with campus partners to ensure newsworthy and relevant elements are included in the UChicago editorial calendar.
• Helps develop and facilitate the social media components of brand initiatives and campus events.
• Manages content reviews with leaders from the Digital and News team to consistently maintain a reserve of content for the following week.
• Introduces and leverages new tools and approaches to continually enhance the quality of social media content and the quantity of video assets.
• Focuses on the growth of the Universityâ™s social media audience by regularly introducing different distribution tactics.
• Supports monthly sessions with other social media experts from across the University and provides ongoing guidance to build consistency in methods, share best practices, and introduce new approaches.
• Uses social media monitoring expertise to analyze trends, identify potential issues, and successfully engage with community members.
• Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
• Continues to build knowledge of the University, processes and customers.
• Performs other related work as needed.

Preferred Qualifications

Education:

• Bachelor's degree in communications, marketing, public relations, economics, statistics, finance, or related field.

Experience:

• 3-5 years of proven success with social media marketing support.

Technical Skills or Knowledge:

• Deep experience managing social media platforms for business (Facebook, Instagram, LinkedIn, X) and using platform tools (Sprinklr, Sprout Social, etc.).
• Strong knowledge of social listening tools (e.g., Crimson Hexagon, Netbase, Radian6, etc.), website analytics platforms (e.g., Google Analytics), social channel data (e.g., Facebook Insights, Twitter Analytics), and dashboard tools (e.g., Tableau, etc.).
• Experience with paid media tools (Facebook Ads Manager, etc.).
• Understanding of social first content principles including the latest social format specifications, restrictions, and guidelines.

Preferred Competencies

• Strong written and verbal communication skills.
• Strong ability to plan and craft best-in-class social media content.
• Proven success building collaborative relationships across departments.
• Deep interest and passion for social media and emerging technologies.
• Manage multiple projects in a fast-paced environment.
• Self-motivated and always curious with a positive attitude.
• Attention to detail and organization.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

About University of Chicago (UC)

One of the world's premier academic and research institutions, the University of Chicago has driven new ways of thinking since our 1890 founding. Today, UChicago is an intellectual destination that draws inspired scholars to our Hyde Park and international campuses, keeping UChicago at the nexus of ideas that challenge and change the world.

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